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10 Instagram Accounts Every Airbnb Host Should Follow

We're trying something new this time with a guide that’s less techy, but hopefully just as inspirational 💡 Let us know what you think and if you’d like to see more posts like this. #HostHappy

When you’re a short term rental host, keeping up with industry news and trends can be tricky, especially if your social circle doesn’t include other hosts. Luckily, social media - and Instagram in particular - can be a great way to connect with others in your position and get an insight from STR leaders. Below, we’ve listed 10 Instagram accounts every Airbnb host should follow, starting with some of the biggest players and ending with a few rapidly growing profiles, so whether you’re new to the industry, or an experienced Superhost, we’re sure you’ll find something for you on the list. Happy browsing!

1. @airbnb (Follower count: 4.6m+)

At a glance:
  • Design inspiration
  • Airbnb news
  • Host community

Perhaps an obvious suggestion, but no STR list can be complete without it. Follow for company news, #WishlistWednesdays and lots and lots of Airbnb-themed eye candy in your feed.

While you’re at it, check out @airbnbdesignteam and @airbnbexperiences for a more holistic perspective on the company.

Similar accounts: @vrbo, @bookingcom

2. @themattlandau (Follower count: 7k+)

At a glance:
  • BTS content
  • Global perspective
  • Host community

Matt Landau is one of the biggest personalities in the STR space and host of “The Vacation Rental Show,” which makes his account a great source of a more personal insight into the industry. Follow for a rare global perspective, insider access, and #BTS content from the show.

Similar accounts: @peterlorimer and @genevievegorder from Netflix’s “Stay Here” show, @lacasabaker from the “Vacation Rental Potential” show

3. @guestyinc (Follower count: 5k+)

At a glance:
  • Industry news
  • “How to” guides
  • STR events & interviews

Guesty is one of the leading property management platforms, so they understand hosts and their needs intimately. Follow for STR news, enlightening infographics, and thorough PM guides.

Similar accounts: @lodgify, @hostfully_, @airdna.co

4. @optimizemybnb_ (Follower count: 24k+)

At a glance:
  • Business tips and tricks
  • “How to” guides
  • STR events & interviews

Behind optimizemybnb is Daniel Rusteen, a former Airbnb employee turned Airbnb expert, property manager, book author and long term traveller. Follow for a unique perspective that combines guest and host considerations and a wealth of STR resources.

Similar accounts: @airbnbfordummies, @airbnb_secrets_tips, @getpaidforyourpad

5. @holidayletsuccesspodcast (Follower count: 2k+)

At a glance:
  • “How to” guides
  • Host community
  • STR events & interviews

Elaine Watt’s HLS Podcast is one of the industry’s most popular podcasts for a reason. Follow for lively interviews, in-depth advice and some STR positivity.

Similar accounts: @thanksforvisiting_, @liveletthrive

6. @mamma.mode (Follower count: 6k+)

At a glance:
  • Interior tips and tricks
  • “How to” guides
  • Host community

Mamma Mode is managed by Andrea, a designer and Airbnb Superhost, who runs a blog under the same title. Follow for interior design inspiration and practical hosting tips, like her zero-waste Airbnb guide or a list of Airbnb-friendly plants.

Similar accounts: @mintstrhosting, @thehospitalitycreator

7. @thehostcompany (Follower count: 5k+)

At a glance:
  • Interior tips and tricks
  • “How to” guides
  • Host community

The Host Co. is an Airbnb consulting company, but they also share some of their expertise for free on their Instagram account. Follow for property management basics, like the “6 items guests always need” list, and animated discussions in the comments section.

Similar accounts: @dearguests, @beyondbnb.io

8. @ajhomesharing (Follower count: 5k+)

At a glance:
  • Business tips and tricks
  • BTS content
  • Host community

AJ Homesharing is a Texas-based property management company that takes the followers on the STR journey with them. Follow for easily digestible infographics and insightful BTS videos.

Similar accounts: @airbnbautomated, @anthonyjohnwilmott

9. @apartmenttherapy (Follower count: 2.7m+)

At a glance:
  • Interior tips and tricks
  • Interior & exterior Inspiration

Perhaps Apartment Therapy is not specifically STR-focused, but it’s still a great resource for all Airbnb hosts thanks to their expert interior design content. Follow for home ideas, inspiration and motivation.

Similar accounts: @housebeautiful, @costadeldeptford, @goodhousekeeping

10. @minuthq (Follower count: 2k+)

At a glance:
  • “How to” guides
  • Airbnb tech
  • Business tips and tricks

We couldn’t end this article without mentioning our own account. Follow Minut for Airbnb guides, industry think pieces and company news.

Do you think any accounts are missing from this list? Let us know at hello@minut.com, and check out our honorable mentions below:

Honorable mentions
@villahegge for breathtaking Scandi views
@thebeachlodge for immaculate attention to detail
@haustay for interior design #goals
@matsuperhote for all French-speaking hosts
@imperiobnb for insight in Spanish